Joico Blonde Life Violet Shampoo

Neutralize unwanted brassiness and brighten your cool blonde locks with Joico's Blonde Life Violet Shampoo. This gentle, lathering shampoo effectively neutralizes brassy tones, leaving your hair looking clean, bright, and beautifully cool-toned. Formulated with nourishing ingredients, it also helps to keep your hair shiny and healthy, even with frequent use.

Key benefits:

• Neutralizes brassy tones in cool blonde hair
• Brightens and enhances cool tones
• Gentle lather cleanses without stripping hair
• Nourishes and maintains hair health