85g PURE Forming Paste Flexible Firm hold Hair Control

PURE Forming Paste (85g)

Flexible Firm Hold. Structural Integrity with Natural Movement.

The PURE Forming Paste is the ultimate tool for the modern stylist, designed for individuals who demand structural integrity but refuse to sacrifice natural texture. This expertly crafted paste delivers a durable, flexible-firm hold, giving you the control of a wax with the clean finish of a clay.

Its rich, creamy texture glides effortlessly through the hair, instantly providing definition, control, and separation. Unlike harsh products that cement your style, the Forming Paste offers an elastic hold that moves gracefully with you, allowing your hair to maintain a touchable, natural feel while staying perfectly in place.

With a handsome medium-to-low shine finish, this paste provides a subtle, healthy gloss that prevents the hair from looking dull or dry. It is universally effective across all hair types, excelling at everything from clean, polished side parts to controlled, voluminous quiffs. Master your look with lasting support and luxurious flexibility.

Key Benefits & Results

Flexible-Firm Hold: Delivers the support needed for complex styles while remaining soft and re-workable.

Natural Texture: Enhances the hair's inherent texture and separation without stickiness.

Polished Finish: Provides a desirable medium-to-low shine for a subtle, healthy luster.

Clean Application: Smooth consistency allows for effortless, even distribution.

Total Versatility: Perfect for both structured, neat styles and modern, voluminous looks.

Your Definition Ritual

Begin with a fingertip-sized amount. Thoroughly emulsify the paste between your palms until warm and pliable. Apply to slightly damp hair for a higher shine and more relaxed definition, or to dry hair for maximum grip and a firmer set. Style with fingers for texture or a comb for a refined, classic finish.

Key Product Details (85g)

Hold Level: Flexible Firm

Finish: Medium-to-Low Shine

Use: Creating polished, touchable styles that require lasting, adaptable control.

Volume: 85g