300ml PURE Forever Blonde Shampoo

PURE Forever Blonde Shampoo (300ml)

Brassy Tone Neutralizer. Cool Luminous Brilliance.

Maintain the purity and vibrancy of your blonde, highlighted, or grey hair with PURE Forever Blonde Shampoo. This advanced, color-correcting cleanser is expertly formulated to gently remove impurities while depositing crucial violet pigments to instantly counteract unwanted brassy and yellow tones, revealing the cool, clean brilliance you desire.

The PURE Philosophy: Targeted Tone Correction

In strict adherence to our PURE standard, this specialized shampoo delivers potent results without compromise. It is 100% free from harsh sulfates, parabens, and stripping agents that can fade color or cause dryness.

The neutralizing power comes from the perfect balance of Violet Micro-Pigments and our strengthening Shea Butter complex. This fusion ensures that while brassiness is banished, the hair fiber is simultaneously conditioned, leaving blonde strands soft, manageable, and highly reflective.

Key Benefits & Results

Tone Correction: Instantly neutralizes yellow and brassy undertones to maintain a cool, salon-fresh blonde or sparkling grey.

Color Integrity: The ultra-gentle, sulfate-free lather protects the overall health and vibrancy of treated hair.

Deep Conditioning: Provides essential moisture to porous, lightened hair, combating dryness and improving elasticity.

Intense Shine: Leaves the hair fiber smooth, allowing light to reflect brilliantly for maximum luminosity.

Your Daily Ritual

Wet hair thoroughly. Apply a generous amount, lather, and gently massage into the scalp. Leave on for 1–5 minutes, depending on the desired intensity of toning and the level of brassiness. Rinse completely. For ultimate softness and color longevity, follow with PURE Forever Blonde Conditioner. Use 1-2 times per week, alternating with a non-toning shampoo as needed.

Key Product Details (300ml)

Hair Type: Blonde, highlighted, platinum, white, or grey hair.

Free From: Sulfates (SLS/SLES), Parabens, Silicones, Phthalates.

Cruelty-Free: Yes.

Volume: 300ml