200ml PURE Styling Primer

PURE Styling Primer (200ml)

The Essential Foundation. Ultimate Prep & Protection.

Begin every style with the essential PURE Styling Primer, the critical first step for impeccable results and guaranteed hair health. This featherlight, multi-benefit mist is expertly formulated to detangle, smooth, and create a powerful thermal shield, ensuring your hair is protected, refined, and perfectly prepared for any heat styling.

The PURE Philosophy: Performance Meets Protection

Adhering to our commitment to clean, high-performance science, this primer delivers advanced protection without harsh alcohols, parabens, or heavy residues that can weigh hair down. It is the invisible force field against damage.

The formula is infused with Native Plant Extracts rich in antioxidants and a sophisticated Heat Defense Complex. This synergy locks in vital moisture, smooths the cuticle for maximum slip and shine, and creates a durable barrier that protects the hair fiber from temperatures up to 230°C (450°F).

Key Benefits & Results

Thermal Shield: Provides superior heat protection, minimizing damage from blow dryers, straighteners, and curling irons.

Flawless Detangling: Instantly softens and smooths the hair shaft, making combing effortless and preventing mechanical breakage.

Frizz & Static Control: Seals the cuticle, locking out humidity and eliminating static for a sleek, polished foundation.

Style Longevity: Creates the optimal base for all styling products, enhancing their performance and extending the life of your finished look.

Your Styling Ritual

Mist evenly over clean, damp, towel-dried hair before applying any other styling product or heat tool. For best distribution and detangling, comb through gently. Proceed to blow-dry and style as desired. Can also be lightly misted over dry hair before using hot tools for an added layer of protection.

Key Product Details (200ml)

Hair Type: All hair types, especially those prone to heat damage or tangling.

Free From: Harsh Alcohols, Parabens, Heavy Silicones, Phthalates.

Cruelty-Free: Yes.

Volume: 200ml