Pure Organic
150ml PURE Sensual Curls Soft Luscious Control
150ml PURE Sensual Curls Soft Luscious Control
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PURE Sensual Curls: Soft Luscious Control (150ml)
Sculpted Definition. Softest Hand-Feel. Unapologetic Bounce.
Introducing PURE Sensual Curls—the definitive styling cream engineered to nourish, define, and control your natural texture without sacrificing movement or softness. This luxurious, moisture-rich formula is designed for curls, coils, and waves, transforming dry, frizzy strands into luscious, beautifully defined contours.
Infused with Hydrolyzed Silk Protein and a proprietary blend of exotic Botanical Elixirs, this cream provides an optimal balance of intense hydration and gentle hold. It works by enveloping the hair strand in a protective, humidity-resilient sheath, which encourages the natural curl pattern to spring into defined shape. The result is supreme, all-day control that remains utterly soft, touchable, and free from the dreaded crunch or sticky residue.
The PURE Philosophy: Celebrating Texture
We believe your curls deserve to be seen and felt. Sensual Curls is dedicated to enhancing the inherent beauty of your texture, providing the structure needed for longevity while guaranteeing a weightless, natural finish. It’s a soft-focus lens for your hair—minimizing frizz and maximizing the velvety hand-feel of truly healthy curls. Use it to complete your wash day ritual and unlock soft, vibrant, and deeply moisturized spirals.
Key Benefits & Results
Luscious Definition: Uniformly shapes and organizes curl patterns from root to tip.
Soft, Flexible Control: Provides a light-to-medium hold that encourages bounce and natural movement.
Intense Hydration: Deeply moisturizes with botanical extracts to combat dryness and improve elasticity.
Frizz-Proof Finish: Creates a humidity-resilient barrier to maintain shape in all climates.
Your Texture-Defining Ritual
After cleansing and conditioning, gently squeeze excess water from your hair. Apply a generous amount of PURE Sensual Curls to wet or damp hair, raking through in sections to ensure even distribution. Scrunch lightly to encourage curl formation, or use a brush/comb for more elongated definition. Allow hair to air dry or diffuse on a low setting. Do not rinse.
Key Product Details (150ml)
Hair Type: Curls, coils, and waves (Types 2A to 4C).
Hold: Light to Medium, soft-cast.
Finish: Natural/Soft Luster.
Free From: Silicones, Parabens, Sulfates, and Drying Alcohols.
Cruelty-Free: Yes.
Volume: 150ml
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